A good ad commercial is nothing but a slice of life dipped into day-to-day activities, relatable characters and an emotional connect. All this in just a few seconds, but the challenge is to sell a brand while telling the story.
Here at FFVA, we begin with ideas, brainstorming, more brainstorming, re-writing the ideas and zeroing down to the most saleable idea- the quirkiest one. You learn the craft of visualization and story boarding along with other aspects of ad filmmaking. You also get to explore a completely different world of writing and to make a corporate film too. Industry experts mentor you to bring out the best of ideas.
The best concepts that get selected are transformed into television commercials and corporate films.
Duration: 6 months
6 months course is for anyone who wants to enter and explore the world of ad filmmaking.
Time spent with the faculty
Time spent in production
The 6 months course trains students in script writing, direction, cinematography and editing along with specializing in ad filmmaking.
This specialization allows students to be a writer and director for an ad film and a corporate film, while the cinematography specialization trains students on how to handle the camera.
Creative thinking + Storytelling
Content rules. Brainstorming, ideation and characterizations are practiced rigorously to make you a creative professional and not just a technician.
WRITING, EDITING & TECHNOLOGY
Intensive sessions are conducted for script writing. You will practice the art of writing, forming interesting situations & relatable situations- all of this while having your product in mind. You will also be given intense training in film editing; you will make your first TV commercial project as a team.
Apart from writing, you also learn about how an ad agency works, what are the different departments involved, the creativity involved in the visualization and execution process.
SCRIPT WRITING & CINEMATOGRAPHY
The faculty ensures that the students are involved in a lot of brainstorming and writing exercises, while thinking on their feet. Along with writing & direction, knowledge in cinematography helps them visualize the idea in a more practical and efficient manner.
Auditions, Art work, Costume departments …all this needs to be supervised by the director. You shoot your ad film project as a writer & a director. The faculty guides you throughout the entire process.
COMPLETION AND PLACEMENTS
Post-production of the project gets completed and preparations start for your placements in the industry. The FFVA placement cell works towards placing you as an assistant director/ creative head in the Ad film industry.
The FFVA faculty comprises of chief technicians currently working in the Indian film industry. Hence, the students are updated with the latest industry events and technology.
Film direction and editing are his strengths. Keerthi has been a part of the Indian film industry for over a decade. He started his career as a film editor and was associated with many big brands in the advertising world. Being a good visualizer, he soon started directing ad films and corporate films & got associated with many Indian and International brands such as Philips, Deutsche Bank, Norwich. In 2014, he wrote & directed a Tamil feature film, ‘Oru Modhal, Oru Kadhal’ which was well received by the audience.
Aditi has donned many hats in the field of writing. She started off as a research analyst and worked closely with the All India Radio, Delhi. Soon after that she started off as a journalist and got associated with names such as The Statesman and Times Group.
For over 8 years she has been associated with writing scripts for corporate films and ad films. She also did the script doctoring for a Tamil feature film, ‘Oru Modhal Oru Kadhal’.
Partib has been very closely associated with the Bollywood world for over 6 years. He worked as an associate director for Anand L Rai who directed ‘Tanu Weds Manu’, which was a blockbuster hit, along with few more. When he’s not filming in Bombay, he travels and directs corporate films and TV commercials for big names such as Nike and more. He also has a lot of government projects in his worklist.
Ad filmmakers from the industry regularly visit FFVA to guide and train students. You will get a clear insight of the ad film world- where to get projects from and the right contacts to enter the industry.
- You will be an all-rounder with extensive knowledge in the core departments of ad filmmaking
- After the course you will be working in a creative team in ad filmmaking studios or production houses
What you’ll graduate with
- A diploma in Ad Filmmaking
- Showreel projects with TV commercial and corporate films
- Placement in an ad film agency/production house
Fee & Dates
Six months diploma in Ad Filmmaking
Rs. 4,50,000 plus tax
[payable as three installments]
Diploma in Ad filmmaking
Next batch February, 2018
Are you a foreign national? Visit our Admissions page to learn more about the procedure for international students.
To learn more about our admission procedure
“The two projects which I made during the course at FFVA are fetching me projects now. I am a freelancer now”.
The TV commercial which I made during the course was well recognized. Now I make ad films for well know companies”.